Words by Samantha C. Ross | Photography by Catseye Productions
A new, flamboyant burst of colour has been added to Macrossan Street.
What began as an online shop is now a bricks and mortar reality. And while customers will find divergent décor and fashion, there’s also a story of bravery and embracing individuality behind the counter.
During her uni gap year in 2002, Jess visited Port Douglas, before returning to Canada to complete a fashion business degree. But the fabric of our beaches and rainforests were never far from her thoughts. In a classic case, Jessica returned as a backpacker and never left. The coastal town offered a magical sense of community that she embraced. Port Douglas likewise paired perfectly with her work-hard, play-hard belief-system.
Along with an eye-catching wardrobe, Jess brought with her the tradition of entrepreneurial parents. For 15 years, her folks ran their home-based bakery company, Sweety Pies and Babycakes (creators of the famed ‘Crunchie Munchie’ cake) where Jess and her siblings were expected to pitch in. They instilled a valuable family message - love what you’re immersed in.