Page 109 - Port Douglas Magazine 39

1. First things fi rst. Great presentation helps property sellers get a great
price. You only get one opportunity to present and market your property
and there’s no second chance at a fi rst impression. Douglas Shire News
2. Your main marketing image, or the ‘hero’ shot can make or break your
campaign. The photographer will work with your Agent to get the best

angles. Agents also have an arsenal of styling aids (freshly cut flowers,
white linen, fresh fruit bowls, champagne and glasses to enhance the
property in the photos).
3. In Port Douglas and surrounds 77% of properties are viewed by out of
state buyers with many wanting an investment property that will ‘hit the
ground running’ and be ‘good to go’. Keywords for preparing your house
Selling Internally - Fresh coat of paint (small upgrades ie. change tapware,
‘freshen up’ and ‘declutter’.
cabinet handles etc)
De-personalise and de-clutter no prospective buyer wants to see
photos of the family, or an array of dolls or hunting trophies - they
Secrets 4. Select your agent as early in the process as you can. He or she will be
want to imagine themselves in the house.
Externally - Erect/repair/paint fences and gurney existing patio
areas and external walls (especially after the wet season).

able to help with everything from presentation feedback to suggesting
improvements and sourcing suppliers and contractors. Make use of their
WORDS by Rosie Wang resources.
5. Keep in mind, to achieve a top market price, Three things need to happen:
You need to be noticed by one or more buyers.
It doesn’t matter what type of real estate you’re
selling, where it is or even what current market Said buyers need to view your property and
conditions are like. EVERY property seller has the Your buyers need to be confi dent and comfortable enough to make

power to influence their selling price when they an offer or submit a bid.

follow these proven ideas and suggestions. A correct marketing approach as suggested by your agent can lead to

multiple buyer interest and offers above the asking price whether sold by
auction or private treaty.

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