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Founders Lozen and Clinton Schultz with
Sobah Fit ambassador Chris Faneco

RAISE YOUR GLASS

From a place of sobriety comes the truly social drink

WORDS by Sharon Timms

“That’s it, I’m never drinking again.” These are the words that “I thought, if I’m going to be out there promoting a healthy lifestyle,
are on more than one occasion mumbled and muttered during then I should probably be living it. I soon found that going sober wasn’t
many an adult’s social life. There’s no doubt about it – Australians actually difficult, but socialising was. I got tired very quickly of drinking
have a reputation for loving their booze, and certainly their beer. ginger beer,” he laughs. “I still liked the flavour of beer, so after trying a
“I was only going for one,” we justify to ourselves. However, according few imported ones, I gave making my own non-alcoholic home brew
to a recent study by DrinkWise Australia, more of us are saying no a bit of a bash.”
to alcoholic drinks. In their report measuring Australian drinking habits Clinton soon saw a gap in the market for like-minded teetotallers
between 2007 and 2017, a whopping 20% of us are abstaining from bored of soft drinks. Along with his wife, Lozen, they started Sobah
alcohol altogether these days, up from only 11% a decade ago. Beverages, producing Australia’s first locally-brewed non-alcoholic
Clinton Schultz stopped drinking just over five years ago. As a craft beers using native fruits and berries. The range now has three
psychologist working in the field of drug and alcohol rehabilitation beers – Lemon Aspen Pilsner (lighter citrus flavour), Finger Lime
for men transitioning from jail to parole, he says: “I simply found it Cerveza (a zesty, Mexican style), and a Pepperberry IPA (a bolder, spicy,
hypocritical to be telling my clients to stay off the booze, but then go double hopped brew). A fourth beer using tropical Davison plum from
home and have a drink. the Atherton Tablelands is currently being prepared for launch.

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