Page 108 - Port Douglas Magazine 46

says. “It’s great for sellers and buyers and it’s really changing the This sale was not just a huge win for Craig as he burst onto the
game and the way we do business.” But as most of us would know, scene but a testament to his messaging that modern strategy
technology is only as powerful as the human behind it and Craig is works.
ensuring he is at the helm. This sale was not just a huge win for Craig as he burst onto the
it’s really changing the game and the way we do business.” But
***
as most of us would know, technology is only as powerful as the scene but a testament to his messaging that modern strategy
***
works.
human behind it and Craig is ensuring he is at the helm. Since his move to Port Douglas, Craig has become an important
I work for In a market where more than 60% of property owners are member in the community taking on an active involvement in the
***
***
Rotary Club of Douglas of which he will take over Presidency in
interstate and demand for three-plus-bedroom homes is surging,
the owner – having someone who can read the data clearly is no small 2026.
Since his move to Port Douglas, Craig has become an important
In a market where more than 60% of property owners are
advantage. By building his own spreadsheets, charting regional
member in the community taking on an active involvement in the
interstate and demand for three-plus-bedroom homes is surging,
trends, and tracking what buyers are actually chasing, he can His projects include distributing vouchers to flood-affected
Rotary Club of Douglas of which he will take over Presidency in
having someone who can read the data clearly is no small
locals, holding Driver Awareness programs at Mossman High
A modern adjust campaigns accordingly to ensure buyers are targeting the and planning future works to improve lifestyle for community
advantage. By building his own spreadsheets, charting regional
2026.
right sector.
trends, and tracking what buyers are actually chasing, he can
His projects include distributing vouchers to flood-affected
strategy, straight Which brings us back to Villa 104. members. He’s also actively working towards erecting protective
adjust campaigns accordingly to ensure buyers are targeting the
fencing around the Mossman raintrees, his horticulture roots
locals, holding Driver Awareness programs at Mossman High
right sector.
making him particularly passionate.
and planning future works to improve lifestyle for community
talk and results! Craig was the second agent to take on the listing, and he quickly Thoughtful, strategic and community-minded, Craig represents a
members. He’s also actively working towards erecting protective
Which brings us back to Villa 104.
proved why he’s one of the best in the game. The home itself was
fencing around the Mossman raintrees, his horticulture roots
never the issue, the strategy was. Craig set about simplifying the new chapter in Port Douglas real estate and if his first 18 months
Craig was the second agent to take on the listing, and he quickly
making him particularly passionate.
messaging and used his personal methods to target buyers that are anything to go buy, the best is yet to come.
proved why he’s one of the best in the game. The home itself was
were really interested and within just three days, the villa was sold. Thoughtful, strategic and community-minded, Craig represents a
never the issue, the strategy was. Craig set about simplifying the
messaging and used his personal methods to target buyers that new chapter in Port Douglas real estate and if his first 18 months
his cousin in the Atherton Tablelands a were really interested and within just three days, the villa was sold. are anything to go buy, the best is yet to come.
paradise. Since then, Craig has owned
few years prior opened his eyes to the
more than six different properties and is
opportunity awaiting in the beachside
still an active investor and believer in the
paradise. Since then, Craig has owned more
area.
than six different properties and is still an
active investor and believer in the area.
Like most industries, horticulture felt the
full wrath of the Covid-19 pandemic and like
Like most industries, horticulture felt the
a true businessman, Craig saw opportunity
full wrath of the Covid-19 pandemic and like
in adversity. He sold the business, signed
a true businessman, Craig saw opportunity
up for a real estate course in New South
in adversity. He sold the business, signed up SOLD
Wales and began his career alongside
for a real estate course in New South Wales
Anna Cavill at Sydney’s Stone Real Estate.
and began his career alongside Anna Cavill
at Sydney’s Stone Real Estate. in 2 DAYS
After a quick fly-in visit to sort out an issue
MARKET MAVERICK After a quick fly-in visit to sort out an issue
MARKET MAVERICK
with one of his properties, Craig found
himself hearing that familiar Port Douglas
with one of his properties, Craig found
whisper and one that countless locals
himself hearing that familiar Port Douglas
have heard before him: “Why am I leaving
How Craig Schofield went from whisper and one that countless locals have
How Craig Schofield went from

again?”
heard before him: “Why am I leaving again?”
investor to innovator That was all it took for Craig and he soon
investor to innovator
That was all it took for Craig and he soon
traded traffic for the tropics, bringing his
traded traffic for the tropics, bringing his
new career with him. With his decades of
new career with him. With his decades of
visiting and dealing in Port Douglas, the
visiting and dealing in Port Douglas, the
landscape felt familiar, but stepping into
landscape felt familiar, but stepping into the SOLD
the industry professionally and moving to
industry professionally and moving to a new
Words by Lisa Keller state with new rules and regulations took
a new state with new rules and regulations
took work. “It took a good 12 to 18 months
work. “It took a good 12 to 18 months to get in 3 DAYS
THERE’S A SUBTLE SHIFT MOVING Sydney’s harbourside suburb of Mosman. into the swing of things,” he said. “I had to
THERE’S A SUBTLE SHIFT MOVING
And while he had a passion for his line of
to get into the swing of things,” he said. “I
through the Port Douglas property And while he had a passion for his line of redo everything for Queensland. But once I
work, it wasn’t the whole picture. Behind the
through the Port Douglas property
had to redo everything for Queensland. But
scene, led by a newcomer who’s work, it wasn’t the whole picture. Behind the started, I didn’t slow down.”
gardens, was a man with a keen interest in
scene, led by a newcomer who’s
once I started, I didn’t slow down.”
shaking things up with his distinctly gardens, was a man with a keen interest in
property. A man that was, in his spare time,
shaking things up with his distinctly
Barely a year into his official real estate
modern approach. With only 18 months property. A man that was, in his spare time, Barely a year into his official real estate
buying and flipping houses, sub-dividing
modern approach. With only 18 months
career, Craig is already known for two
of official realty experience under his buying and flipping houses, sub-dividing career, Craig is already known for two things:
land, overseeing property development
of official realty experience under his
things: telling owners the truth about their
belt, Sotheby’s newest agent, Craig land, overseeing property development telling owners the truth about their price and
and learning the mechanics behind trusts,
belt, Sotheby’s newest agent, Craig
price and approaching every property with
Schofield, is already making his mark - and learning the mechanics behind trusts, approaching every property with a modern
leases and tenancies. Real Estate for Craig
Schofield, is already making his mark -
a modern strategy.. “We should be working
the SOLD sticker now plastered across leases and tenancies. Real Estate for Craig strategy.. “We should be working for the
wasn’t just a hobby; it was a destined path
the SOLD sticker now plastered across
for the owner,” he says firmly. “And that
Villa 104 at Port Douglas’ Reef Resort a wasn’t just a hobby; it was a destined path owner,” he says firmly. “And that starts with
that he would soon walk down.
Villa 104 at Port Douglas’ Reef Resort a
starts with real honesty about where the
clear sign that he’s here to reshape the that he would soon walk down. real honesty about where the market sits.” CONTACT CRAIG FOR A CONSULTATION ABOUT YOUR REAL ESTATE NEEDS
clear sign that he’s here to reshape the
game. *** market sits.” CONTACT CRAIG FOR A CONSULTATION ABOUT YOUR REAL ESTATE NEEDS
game. *** It’s not just his natural instinct that 12/26-30 MACROSSAN ST, PORT DOUGLAS | 07 4237 8088
It’s not just his natural instinct that
For the better part of his working career, It was 1995 when Craig bought his first he’s relying on but his forward-thinking QR
12/26-30 MACROSSAN ST, PORT DOUGLAS | 07 4237 8088
property in Port Douglas after a visit to
he’s relying on but his forward-thinking
For the better part of his working career,
Craig was working in horticulture, owning It was 1995 when Craig bought his first marketing philosophy. “AI and social media [email protected] | +61 419 494 800
his cousin in the Atherton Tablelands a
Craig was working in horticulture, owning
marketing philosophy. “AI and social media
and operating a large garden centre in property in Port Douglas after a visit to are changing the way we do real estate,” he
and operating a large garden centre in few years prior opened his eyes to the are changing the way we do real estate,” he [email protected] | +61 419 494 800
Sydney’s harbourside suburb of Mosman. opportunity awaiting in the beachside says. “It’s great for sellers and buyers and
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