Page 17 - Port Douglas Magazine 40

10th Anniverdsary celebrations PHOTO CREDIT Dempsey Parsons

“The sense of community in Port Douglas is unparalleled,
creating an ideal environment for businesses. The mutual

support within the community is considered invaluable”

she welcomes that uncertainty. The idea that mistakes can still happen keeps As much as she cherishes returning to Tasmania to visit family and friends - an
everyone on their toes. But while the business is tucked away from the Southern attachment that intensifies with age - the instant she flies back into Cairns and is
states, she keeps abreast of new trends and the latest products with buying trips embraced by the warm air, there’s an unmistakable sense of home that resonates
to Melbourne and Sydney, supporting Australian businesses as much as possible. deeply with her.
While it may sound cliché, Alison firmly believes that running a successful As the pages of With Sugar’s story continue to unfold, the tale woven by Alison,
business truly takes a village. According to her, Port Douglas stands out with her husband Matt and With Sugar’s dedicated team reflects not just a retail
one of the finest clusters of independent stores. In a landscape dominated by venture but a vibrant community hub. With a decade of milestones behind
online and chain stores, customers here genuinely appreciate the distinctive them, and the promise of more ahead, With Sugar stands as a place where each
shopping experience. Remarkably, even locals from Cairns are making day trips visitor becomes part of a narrative that transcends transactions - a story crafted
to be part of this unique retail environment. with care and wrapped in the vibrant colours of joy.
The sense of community in Port Douglas is unparalleled, creating an ideal
environment for businesses. The mutual support within the community is
considered invaluable, according to Alison.