Page 37 - Port Douglas Magazine 33

“It remains an undeniable fact that fine art is a fine investment”
- JOHN PAUL GETTY III

Celebrities and high net worth individuals often collect the artists that the Lyons
Gallery represents. You can be satisfied knowing the art hanging from your walls is

collected by some of the most talented and wealthy people in the world.
AFFORDABILITY & ART AS AN
INVESTMENT

Consistent with online art collectors’ relatively modest average budgets, affordability

is the second most frequently cited factor influencing buying. While everyone’s
budget will vary, ultimately with any purchase, we are all looking for a good return

on our art investment to supplement our individual fulfilment.
“My dream has always been for people to understand that their walls can make
money.” A lot of money!

For those more experienced collectors, the Lyons Gallery team are experts in fine

art and art as an investment. Their expertise ranges from current art trends to deep
knowledge of their pieces, history, and potential future value. As well, the Gallery

is soon to offer a fine art investment service that will provide their top clients with
the opportunity to invest before the general public and be kept up to date with the
market’s latest trends.

And for those starting out, they have a range of works fitting into all investment
budgets. Recently, a Banksy bought for $8,000 sold over 10 times that amount at an
Australian auction house. So fine art with competitive prices is making investing in

art an affordable and achievable goal for all.

“Your dividend is its beauty putting a smile on your face every day, and your return
on investment will make you rich.”
TRENDS & ART WORLD VALIDATION
When acquiring works by any high-value artist, it’s essential to determine the work’s
authenticity and obtain documentation. Because of their replicable nature, this is
PHOTO CREDIT: Catseye Productions particularly crucial for Pop artworks.
Purchasing a work from a gallery is a sound way to ensure the work’s authenticity, as
the institution is “willing to put its warranty and reputation behind it.”
“A piece of art from Lyons is also a gift to the next generation; it increases in value

FINE ART, for eternity. Believe me... your kids will thank you for it!”
The future looks bright for the Lyons Gallery in Port Douglas, a great new space

with a team of experts on hand to guide you through the collection of limited-
A FINE INVESTMENT edition works.
If you are visiting or live in the region, it is a great experience, and the gallery has an
impressive range to cater to all tastes and budgets.

There is no doubt it will be entertaining, and who knows, it may even surprise you
by providing one of the highest returns on investment this year!
Oh, for the love of Art.
nder the helm of the well-known photographer As an avid art collector himself, Darryn and the team at Lyons lyonsgallery.com

and personality Darryn Lyons, e Lyons Gallery Gallery were asked by Port Douglas Magazine to share some
has recently opened an exciting new space in Port of the key factors they see driving art collectors, both new and
UDouglas. experienced, in today’s market:
Complementing their stylish Darlinghurst property, and six
Lyons Gallery in a box spaces Australia wide, it has quickly AESTHETICS AND A DESIRE
established itself as one of the region’s leading fine art locations.

141%
The result is beautiful, guided by Darryn’s eclectic choice of TO LIVE WITH ART CONTEMPORARY

contemporary, pop art and fine art photography from some of the “From aesthetics to investment, there has never been such high ART 120% Art is becoming increasingly popular

WINE
most collected artists in the world. So whether you are a collector, demand for art sales,” said Darryn. “Naturally, each collector will as an investment asset. In the last 10
an investor, or simply love art, this Fine Art and Photography have their unique set of decision-making factors when acquiring years, art has convincingly outper-
Gallery is well worth the visit. their next artworks, but some of the core buying motivations 60% formed other luxury asset such as
90%
With a wealth of knowledge, it is easy to see why world-class include: JEWELLERY WATCHES wine, jewellery and watches, stocks

artists have entrusted their artworks to the Lyons Gallery team. The Art bug: For those new customers who enjoyed the 64% and shares.

Likewise, Darryn’s industry expertise has opened the doors experience of dipping their toe into the world of fine art, you STAMPS Source: Douglas Elliman’s

to famous photographers and artists - think Helmut Newton, often see them expand their horizons. They have a natural desire Wealth Report 2020
Terry O’Neill, Douglas Kirkland, David Bailey, Andy Warhol and to support artistic talent, they loved their initial investment, and
Banksy. Still, he has cleverly used the exhibition space to feature now the prospect of building a collection is exciting.
a selection of the world’s leading emerging artists. As a result, the “What we’re bringing to Port Douglas is an international Featured from the Lyons Gallery collection
range is as interesting as it is diverse. contemporary gallery”. TOP: Queen Bubblegum, Michael Moebius
CENTRE: Dollar Sign Purple and Gold $, Andy Warhol
BOTTOM: Brigitte Bardot, Terry O’Neill