Page 27 - Port Douglas Magazine 26
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WORDS by Rosie Wang
                                                                                     DID YOU KNOW...
                                 ere in Port Douglas the thong is the ‘thing’ and
                                 you  will  find  most  people  flip-flopping  under
                           Hsunny skies in the tropical heat.                         The Oldest Thongs
                            But where did the thong come from?            Thongs have been depicted in cave paintings from the Stone
                            Mention thongs to anybody from the US or UK and they will   Age and in 4,000 BC Ancient Egyptian wall art.
                            emit a small titter, as this means a saucy ‘g’ string. Since   The  oldest  surviving  thongs  were  made  of  papyrus  and
                            1972 they’ve called them ‘flip flops’ due to their sound.  are displayed at the British Museum and date from around
                            Thongs are also referred to as  ‘jandals’ (derived from   1,500 BC.
                            “Japanese sandals”) and ‘double pluggers’ (thongs designed
                            with double securing plugs) in New Zealand. They are called   The Most Expensive Thongs
                            ‘slops’  in  South  Africa,  ‘tsinelas’  in  the  Philippines  or,  in
                            some Visayan localities, “smagul” (from the word smuggled).  Eco-conscious  footwear  company  Chipkosa  created  the
                                                                          world’s most expensive thongs, complete with 18 carat gold
                                          1950s and 60s                   logo and display case, for a flipping (and flapping) astounding
                            After WWII US soldiers brought the ‘zori’ back from Japan.  $18,000. The company’s philosophy was that sandals have
                                                                          the power to protect more than just your feet and gave all
                            They were originally called “Go-aheads” because they’d fall   the proceeds to help preserve rainforests.
                            off your feet if you tried to walk backwards.  YOU LOOK GREAT, BUT WATCH YOUR STEP!
                            The  earliest  thong  wearers  were  mostly  American
                            housewives who would wear a pair in the shower and to   Of  all  the  emergency  visits  due  to  shoe-related  injuries  in
                            potter around the house.                      2016, 27,000 were associated with thongs!
                            This morphed to footwear that could be worn down to the   on a final note
                            beach and just to relax in. Due to the increasing demand
                            Japan began shipping rubber thongs to the U.S. as one of   Not  necessarily  suited  to  your  everyday  life,  some  may
                            its earliest post war exports.                say due to their lack of arch and heel support, but let’s be
                                                                          honest, on holidays, thongs are hard to beat!
                                               1970s                      They are the ideal companion for the beach, poolside, or
                            From the beaches of California and the surf culture of the   complementing  your  pretty  new  holiday  dress  or  pair  of
                                                                          shorts to dinner. You may have opted for some extra bling, a
                            50’s and 60’s, the thong was becoming an icon of all that
                            was cool and groovy.                          heel or an array of colours to match your bikini and boardies
                                                                          but adding them to your shoe collection, doesn’t break the
                            In  1970  Jackie  Kennedy  (Onassis)  was  photographed  in   bank, they are light in your luggage and as soon you pop
                            Capri wearing thongs.  She was a style icon of her time and   them on your feet… you are officially on holidays!
                            this put the thong firmly on the style radar.
                                                                          So enjoy your newfound foot freedom… aka holidays…, but
                                              1990s                       remember to take them all home with you, accompanied by
                                                                          awesome memories and leaving only your footprint.
                            The dot-com revolution made overnight millionaires of 20   See you next year!
                            year olds steeped in West Coast youth culture, who wanted
                            to know why they shouldn’t wear what they chose to the
                            office.
                            Now  dressing  for  success  meant  dressing  as  if  leisure
                            could strike at any moment. Summer was not just summer;
                            summer was subtext. Every day became Casual Friday.
                                              2000s
                            The age of the thong had finally arrived!                AND STRANGER TOO
                            Havaiana, a $3 Brazilian thong had been traditionally worn
                            by Sao Paulo peasants for over 30 years. When celebrities   The Tarahumaras, a tribe living in Mexico’s
                            started  wearing  and  endorsing  the  brand,  exports  went   1.  run hundreds of miles across woods and
                            from zero to a staggering $20 million.                  rocky terrain in self-made thongs.
                            Thongs are regularly seen on the feet of models and
                            actresses as they hang out at the Cannes Film Festival,   2.  The 19th June is actually celebrated as
                            or on the catwalks of Jean-Paul Gautier and Michael   the “Flip Flop Day”.
                            Kors (Spring 2018 Collection).
                                                                             3.   Greeks wore the toe strap between their
                                                                                  1st and 2nd toes and the Ancient Romans
                                                                                  wore the strap between their 2nd and 3rd
                                                                                  toes, with the Mesopotamians wearing their
                                                                                  between the 3rd and 4th toes.

                                                                            4.   Super Furry Animals and Jimmy Buffet
                                                                                 have written song lyrics about flip flops.

                                                                                                PORT DOUGLAS MAGAZINE   27
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